East Town Reveals Logo

Downtown’s East Town Association brands new image for district

MILWAUKEE, Wis. (March 31, 2011) – The East Town Association, a non-profit downtown Milwaukee business organization best known for the coordination of Jazz in the Park and Bastille Days, has launched a new brand for the district. The new mark was revealed at the East Town Association’s Annual Meeting in January; however, signs of the identity will begin appearing next month.

By mid-April, the East Town Association will have a newly redesigned website with mapping capabilities to allow users to match destinations with nearby shopping and dining, as well as access discounts and promotions. New street banners will also wave above member businesses beginning this summer.

Businesses and residences within the district are located within the boundaries of Water Street to Prospect Avenue and Clybourn Street to Ogden Avenue. “The new East Town logo represents the energy within our community,” said Kevin Behl, president of the East Town Association. “We’re bordered by a beautiful riverwalk and a stunning lakefront, and surrounded by the area’s best shopping, dining and entertainment. The energy that flows from these entities is why our neighborhood rivals some of the best urban centers.”

The new sweeping “e” logo replaces the organization’s old skyline logo. Color palettes of the new logo include blues and greens to incorporate East Town’s access to water and abundance of green space, including the anchoring Cathedral Square Park where many of the organization’s events are held.

EASTTOWN FACTS

The East Town Association was officially incorporated in 1983, although it began in the early 1960’s.

The first Bastille Days took place July 17 & 18 in 1982 and we celebrate the 30th anniversary in 2011.

East Town Market celebrates 15 years in 2011 and over 80 vendors participate annually.

Jazz in the Park started in 1991, 21 years later we have over 8,000 weekly attendees.

The Storm the Bastille started in 1985. Today, over 5000 runners and walkers participate.

November through May, check out the East Town Market at Discovery World on the 2nd Saturdays from 10am to 2pm.

The first Bastille Days was located on Jefferson Street directly in front of George Watts & Son, today Bastille Days has four stages and occupies eight city blocks.

Beginning in 2009, we no longer allow guests to carry in their own alcoholic beverages to any of our events, including Jazz in the Park. Support these free events and buy a glass of wine!

Over 200 businesses and 100 individuals are members of the East Town Association, see why!

Did you know you can get your knives sharpened at the East Town Market?