Release Date: Monday, October 31st 2011

East Town Travel Holds Open House to Celebrate New Office Location!

East Town Travel, having moved from the ninth floor to now on the lobby level of the Milwaukee Athletic Club (MAC) at 758 N. Broadway, will welcome visitors and guests at an Open House on Wednesday, November 9, from 2 to 7 p.m., to celebrate its new offices. Complimentary valet parking will be provided. Refreshments will be served and prize drawings offered. Attendees will also have the opportunity to meet and speak with several of East Town Travel’s preferred cruise and tour suppliers. Show specials, booking discounts, and other value-added benefits will be available to those in attendance.

“We are excited to welcome our loyal clients, friends, downtown neighbors, and all prospective customers to this celebration of our new location on MAC’s ground floor,” said Penny Harper, president of East Town Travel. “This event will enable guests to meet our experienced vacation counselors, most valued travel supplier partners, as well as to learn about the many services our firm offers for customized travel, cruises, and tours.” East Town Travel’s new location increases its visibility to building tenants and club members and provides easier access for the general public. Founded in 1974, the agency has been owned and operated by Penny and Jon Harper since that time. The firm has a staff of eight, representing over 200 years of combined experience in the travel business. East Town Travel specializes in leisure and luxury travel within the United States and abroad, including independent and group itineraries, customized vacation arrangements, family and multigenerational travel, theater tours to New York and Chicago, art and architecture tours, luxury small ship ocean and river cruises, destination weddings, and affinity and incentive group travel design and management.

East Town Travel is a member of the Cruise Line International Association, East Town Association, Business Marketing Association and the Ensemble Travel Network.

More information on the firm is available by calling 414-276-3131 or online at


The East Town Association was officially incorporated in 1983, although it began in the early 1960’s.

The first Bastille Days took place July 17 & 18 in 1982 and we celebrate the 30th anniversary in 2011. 

East Town Market celebrates 15 years in 2011 and over 80 vendors participate annually.

Jazz in the Park started in 1991, 21 years later we have over 8,000 weekly attendees.

The Storm the Bastille started in 1985.  Today, over 5000 runners and walkers participate.

November through May, check out the East Town Market at Discovery World on the 2nd Saturdays from 10am to 2pm. 

The first Bastille Days was located on Jefferson Street directly in front of George Watts & Son, today Bastille Days has four stages and occupies eight city blocks.

Beginning in 2009, we no longer allow guests to carry in their own alcoholic beverages to any of our events, including Jazz in the Park. Support these free events and buy a glass of wine!

Over 200 businesses and 100 individuals are members of the East Town Association, see why!

Did you know you can get your knives sharpened at the East Town Market?

EAST TOWN ASSOCIATION 825 N Jefferson St Milwaukee, WI 53202 414.271.1416 email:
©2014 East Town Association, Milwaukee WI 53202