Bastille Days

East Town Association COVID-19 Announcement

We have watched and waited to see where this summer is heading and what measures are necessary for us to mitigate any concerns and challenges for hosting large gatherings of people. With guidance from our elected officials, Board of Directors, and community leaders we have made the difficult decision not to host events in June and July and pursue future dates for all events including: Thursday night Jazz in the Park concerts, Saturday morning Cathedral Square Markets, and the Bastille Days Festival which was scheduled for July 9th-12th. We are currently working on alternative dates and options to host our world class Bastille Days event in the Fall, pending any future developments due to the COVID-19 pandemic. The health and welfare of the community is our number one priority and we will do our part to keep the best interests of our attendees and vendors in mind.

View our full COVID-19 Announcement here.

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Register for the VIRTUAL Madison Medical Affiliates Storm the Bastille!

Registration is now LIVE!

The $25 registration fee will include our commemorative long sleeve t-shirt, shipped to your door. Get your items shipped to your door OR choose curb-side pick-up from our office the week of the run, Monday, July 6th – Wednesday, July 8th from 8am-6pm. NO walk-up registration available; pre-registration required.

Recruit your friends, family and coworkers to register as a virtual team!

Click here to register! Or visit the run page for more information.

Bastille Days 2020

Bastille Days returns celebrating 39 years in Milwaukee

Bastille Days, Milwaukee’s popular french festival and one of the nation’s largest french-themed celebrations, returns to downtown Milwaukee’s Cathedral Square Park, in Fall 2020, date yet to be determined. The free four-day bash attracts over 250,000 visitors annually who enjoy live music, an international marketplace, chef and wine demos, French and Cajun cuisine, roaming busker entertainment and a signature 43-foot Eiffel Tower replica offering hourly light shows.

Our festival was named one of the best Bastille Days celebrations in the world by National Geographic. Check out the article HERE.

Photos by Melissa Miller Music Photography

New in 2019 – Bastille Days Love Locks

Sponsored by Master Lock Company in partnership with Reginald Baylor Studio and Bradley Tech High School.

Bastille Days collaborated with local artists at Reginald Baylor Studio and Bradley Tech High School’s welding program to create a new interactive love locks sculpture, sponsored by Master Lock. Fest goers were invited to celebrate those they love by placing a padlock on the sculpture, Milwaukee’s own Pont des Arts.

Photos by Melissa Miller Music Photography

Photo by Melissa Miller Music Photography

Sponsor Downtown’s Favorite Festival

Bastille Days in downtown Milwaukee is the largest French themed outdoor festival in North America. It attracts around 250,000 people. Aligning your company with this popular event gives you excellent exposure, ideal brand placement, and offers a unique opportunity to entertain your clients. Let us customize a sponsorship to fit all of your marketing needs.