Meredith Hetzer

Photo Credit: Lupi & Iris As Lupi & Iris celebrates its 3rd anniversary this May, we’re welcoming them as a new East Town Association business member and spotlighting the story. Read on to discover what makes this critically acclaimed spot a local treasure. About  777 N. Van Buren St., Milwaukee, WI 53202 ciao@lupiandiris.com (414) 293-9090

St. Rita Square joined East Town’s Business Membership program in May 2024. Get to know their award-winning facility and get all the details on their upcoming FREE spring concert on April 12!

Bethmayhem Bakery, founded by Beth Turner, joined East Town’s Business Membership program in January 2025 and is making their debut as a new Cathedral Square Market vendor this year. Get to know Bethmayhem and where you can find their must-try treats this season. 

Vertz Marketing was the first business to join East Town’s revamped business membership program in March 2024. They are celebrating 15 years of assisting Milwaukee area businesses in a variety of marketing efforts. Read about their services and why they enjoy being in the East Town area.  About Vertz Marketing is one of the fastest

Major Dental Clinics was one of the first to join East Town’s revamped business membership program in April 2024. Read about the range of services they offer and learn how to receive a FREE teeth whitening kit at your first appointment. About Major Dental Clinics is a family-owned practice of dentists and dental specialists serving

Urbaine Oasis Spa Boutique was part of East Town’s first membership program, and they rejoined our new program in May 2024. Read on to learn about their exciting return to the East Town area and an exclusive Black Friday offer. About Urbaine Oasis Spa Boutique is a downtown Milwaukee-based Day and Med Spa committed to